Detroit’s Getting It’s Own ‘Hollywood-Like’ Sign Ahead Of NFL Draft

Detroit is getting its own Hollywood-style sign along I-94 this spring. The city is preparing to be the host of the 2024 NFL Draft this April, and several beautification projects…

Large lit letters that spell out Detroit, Detroit sign
Photo Courtesy by Kayla Morgan-Jones

Detroit is getting its own Hollywood-style sign along I-94 this spring. The city is preparing to be the host of the 2024 NFL Draft this April, and several beautification projects are in the works. This includes a 10-foot-tall "DETROIT" sign that will sit between Wyoming and Central, along eastbound I-94.

Jessica Parker, Detroit's deputy chief operations officer, told the Detroit Free Press "It’s going to be like the Hollywood sign, but smaller." She also told them, "The letters will look like they are floating on beautiful greenery … and they will light up in Detroit’s colors, green and white." The Hollywood sign is 45 feet tall, according to the Architectural Digest.

Parker also told the Freep that the city accepted a contract from a Detroit-based company, Fairmount Sign Company after a bidding process in the fall, dedicating $400,000 in city funding to create the signage. She also confirmed that the signage project also includes new aluminum "Welcome to Detroit" gateway signs. These will be along I-75 and 8 Mile, I-96 and Telegraph, I-94 at Moross Road, Southfield Road at 8 Mile, and Southfield Road and Ford Road.

Reactions From Locals

With the news of the sign came a Reddit thread with mixed reviews. One person took to the platform and said, "This will definitely be a fun sign, especially given the attention these types of signs get from artists/activists." Another person suggested a name change altogether for the sign, suggesting "DETROITLAND." Someone was more concerned about the price and how the city is getting the money, asking "$400k for a 10ft sign?" Meanwhile, another person isn’t quite hopeful the sign will last that long. "Lmfao I give it 3 months before it’s covered in spray paint," they said.

Also, in the works is Hart Plaza, it’s currently getting a multimillion-dollar restoration of the fountain and grounds. The NFL Draft will take place from April 25-27, 2024, in downtown Detroit. According to the NFL Draft plans, it will be staged around Campus Martius Park and Hart Plaza.

Ranking Every NFL Coach Hired for 2024

It's been quite a wild NFL offseason already. I feel like every day, I wake up to some kind of major news breaking about one or more NFL teams. But, a lot of the changes happened right before the end of the season, in the form of a bevy of new coaches. So, let's get into ranking every coach NFL hired for 2024.

It's hard to believe, but the NFL is replacing a quarter of its head coaches in 2024. That's so wild. I guess it goes to show that there is very little forgiveness in the NFL when it comes to those leaders. The same is true of college football, too. If coaches aren't able to deliver in a few years, they're out. The football world can also be very fickle. When you're winning, you're on top. When you're losing, you're out. I get it, though, because these teams want to win. There's a lot of money and pride on the line. So, let's hope the new coaches for the NFL this year deliver some good games.

Some of the head coaching changes have been shocking. For example, I was surprised when the Seattle Seahawks let Pete Carroll go after so many successful seasons. Another shocker, albeit not quite as surprising, was Bill Belichick. Sure, the New England Patriots had a terrible season. The worst. But, there's no denying that Belichick is one of the greatest NFL coaches of all time. Will Carroll or Belichick resurface as the head coach of another NFL team down the line? Time will tell. But, for now, they'll be watching from the sidelines. So, here I go with ranking the NFL's eight new head coaches. While all of these guys look solid, some moves are just more winning than others. Reach out to me with your thoughts on the new NFL coaches here.

8. Dan Quinn, Commanders

The Commanders looked like favorites to get Ben Johnson from the Detroit Lions as their new head coach, but Johnson decided to stay in the Motor City. So, they snagged Dan Quinn. Of course, Quinn got the Falcons all the way to Super Bowl 51, so he has experience. But, it's not really an exciting hire. Sill, Quinn could deliver the goods.

7. Brian Callahan, Titans

Brian Callahan is the new head coach of the Tennessee Titans, and he comes with football in his blood. His father, Bill, once took the Raiders to the Super Bowl. Brian stands on his own, though, and helped take Cincinnati on the Super Bowl run with Joe Burrow. Let's see if he can bring that magic to Nashville.

6. Jerod Mayo, Patriots

Jerod Mayo has big shoes to fill as the new head coach for the New England Patriots. He's replacing the great Bill Belichick. They're keeping it in the family, though, as Mayo has been with the Patriots for years. Robert Kraft promoted the former Patriots star from within, much like former player Dan Campbell was given the head coaching role with the Detroit Lions.

5. Raheem Morris, Falcons

Like many of the coaches on this list, Raheem Morris has his work cut out for him with the challenging Atlanta Falcons. He's no stranger to the NFC South and was with the Buccaneers years ago. Of course, Morris' name got big as the defensive coordinator for Sean McVay when the L.A. Rams won the Super Bowl. Let's see if he can make it happen in Atlanta.

4. Antonio Pierce, Raiders

Antonio Pierce helped Las Vegas come back at the end of last season, after Josh McDaniels was let go after his short time there. The players and fans seemed to really love Pierce and what he was doing in just a few games. So, this pick definitely makes sense.

3. Jim Harbaugh, Chargers

Well, Jim Harbaugh finally got back to the NFL. Every year, it seemed like Harbaugh was flirting with the NFL, trying to snag a gig and leave the Michigan Wolverines. Well, hot off a national championship win with the Wolverines, he's back, now with the Chargers. He's super motivated to get a Super Bowl. He also already has a good roster. So, this could go up quickly.

2. Mike Macdonald, Seahawks

The Seattle Seahawks let go of a great coach in Pete Carroll, but they got a great one, too. What's more, the Seahawks knabbed a defensive-minded coach, which is a rare gem in the NFL. I mean, the NFL is usually so offensive-minded, so it's nice to see someone on the defensive side of things leading the pack. MacDonald has a lot on his side, including some strong players and a great GM in John Schneider. He's also known to be well-liked by players, which can go a long way.

1. Dave Canales, Panthers

It's ironic that one of the most challenged teams has the No. 1 new coach on this list. But, it's true. Dave Canales is a great fit for the Panthers, and boy, do they need the help. Canales has lots of history with the Seattle Seahawks and Tampa Bay Buccaneers. He should be a great QB-coaching fit with Bryce Young, too.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.